Learn how to set up airdrops on Bonfire and read up on use cases to help onboard more people into your community.
- Airdrops 101
- Why You Should Use Airdrops
- How To Set Up Airdrops On Bonfire
- Best Practices
- When Should You Do Airdrops
Airdrops are just a fancy word for giveaways. They refer to giving away cryptocurrencies and/or NFTs, for free to community members. Even though they are free, depending on the network in which the airdrop is minted, you or your community members might have to pay high gas fees to actually complete the transaction. This is the case for airdrops on Ethereum, however, airdrops on Rally are free. So research the blockchain you’re on before committing to anything.
Airdrops may be sent directly to specific people, via crypto wallets (or email if using Rally) or they can be distributed through a claimable link or QR code en masse. On Bonfire, you can do airdrops in those 2 ways. Now, why would anyone give away free money?
Why You Should Use Airdrops
- Since airdrops are free, they’re a low barrier to entry for people to be onboarded into your web3 community
- Airdrops get attention, everyone loves a freebie after all
- They’re easy to send and receive
- After airdrops are claimed, you’ll be able to token-gate channels, content & merch, giving you more leverage on future offerings — you can do this through Bonfire
- Surprise and delight your community by giving them unexpected rewards
- The more people you have invested in your community, the likelier you are to have a strong sustainable community in the longterm
How To Set Up Airdrops On Bonfire
As mentioned, there are 2 ways to send airdrops on Bonfire. You can either share a Claimable Link or Direct Send. Just make sure you have enough coins in your Bonfire escrow balance to complete the transaction. Check the guides below to learn more on how to use this feature.
- The Claimable Link has the least resistance and is most useful if you’re sending airdrops en masse. Anyone who has access to this link or QR code will be able to claim the airdrop unless it is token-gated.
- If you have a specific group of people in mind that you’d like to reward, then you should use the Direct Send. Remember that to make this happen you must have their email addresses.
- Make sure you have enough funds in your escrow balance
- Name your airdrops something recognizable so that you can keep track of your most successful ones - you may want to create a habit out of those
- Set the start and end time based on the type of engagement you want to reward - where possible, try to minimize the amount of time each drop is live
- For example, if you want to reward community members for attending a livestream, set the airdrop live at the beginning of the stream and set it to expire when the stream ends
- Keep in mind that the longer the drop is live, the more time there is for the link to get shared beyond your intended audience
- Ask your community what they value and align that with airdrops and token-gates so that those reflect the wants from your fans
- Some of your fans have never claimed airdrops before, so they won’t understand how it all works. It’s important to be clear and explain things every step of the way. They’ll look at you for guidance
- Frauds can be disguised as airdrops. Make sure you warn your community that they should only accept airdrops from projects they are familiar with
- Remind them that they will never be asked for their keys private keys or seed phrases to earn an airdrop
- Don’t forget your token will only get value when people purchase or hold it. So doing airdrops is the easy part, next you’ll have to keep your fans excited and engaged about the community
- If you want to keep airdrops exclusive you cal always token gate them on Bonfire
When Should You Do Airdrops
There’s no right or wrong time to do an airdrop, but there are a few moments that might make more sense to get the most out of your efforts so that you are either rewarding your most loyal following or growing your community with people who potentially will become true fans. Here’s a list of good occasions to get you started:
- During a livestream
- At an event
- In your newsletter
- When you are looking to bring awareness to a new project
- As an unprompted reward